Training & Support

To maximize your potential as a Relax The Back franchise owner, our training and support is focused on building and sustaining a successful business with strong brand identity.  Our franchise owners benefit from a robust support system that includes comprehensive classroom, in-store and on-line training that covers everything you need to know as a franchise owner.  Again, no retail experience is necessary – our Franchisees come from many different backgrounds and industries.

Pre-Opening & Grand Opening Support Includes:

  • Site selection and third-party financing assistance
  • Store layout and set-up
  • Systems selection and support
  • Initial inventory plan
  • Pre-Opening procedures
  • Grand Opening training and on-site support
  • Grand Opening marketing

You'll also spend time getting instruction on the most important aspects of your new retail business:

  • Relax The Back business fundamentals, culture and team development
  • Relax The Back University including:
    • Financial training and support
    • Marketing assistance
    • Product training
    • Merchandise training
    • Spinal Health training
    • Relationship selling skills

To help franchise owners stay on the right track, Relax The Back offers a wealth of ongoing support:

  • Marketing support, tools and resources
  • Franchise intranet
  • In-store and on-line retail training guides
  • Marketing Manual
  • Training and support for new product offerings
  • Fall Franchise meeting
  • Annual franchise convention


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