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How Do We Support You?

Relax The Back franchise offers comprehensive training and support to help you prosper in business

The decision to go into business for yourself is truly life changing. Relax The Back has been helping entrepreneurs realize this dream for more than 35+ years – and we understand exactly how big a decision this is, what’s at stake, and most importantly, what you need to become established, profitable, and successful over the long-term.

relax the back franchise

This is why Relax The Back has made significant investments to develop one of the most comprehensive and robust training and ongoing support platforms in the entire franchise industry.

“We know exactly what it takes for our franchise owners to be successful in this business,” says Andrew Cohen, President of Relax The Back. “This is why our franchise support is full-service, meaning that we provide assistance in every aspect of the business. We help with real estate, site selection, buildout, marketing, sales training, professional development, and more. In addition, all new franchise owners attend Relax The Back University, where they will be given valuable knowledge to open their business successfully. Our ongoing support is just as robust. We are very active in helping our franchise owners perform well. Our number one goal is to help our franchise owners be successful, and the level of support we provide reflects that commitment.”

This is What Relax The Back Franchise Support Looks Like

Real estate & site selection:

The first step in starting a successful retail business is getting the ideal location. Relax The Back will help you determine which site has the best potential for success and long-term growth. Because large square footage isn’t required, Relax The Back targets higher-end, highly trafficked retail centers with good visibility and easy parking access. The Relax The Back team also helps negotiate your lease agreement to ensure that you get the best deal possible. Once your site is selected, Relax The Back helps monitor the buildout process to maintain budgets and deadlines to help keep you on track for your grand opening.

Relax The Back University:

Every new franchise owner attends Relax The Back University. The training is comprehensive and covers everything you need to know about how to run and grow your business. You will learn everything about the merchandise you will carry, how to use the POS software, how to greet and interact with customers, how to lead a team, market your business effectively, and much, much more. By the time you complete Relax The Back University, you’ll be ready to open your business with confidence.

Customer acquisition:

Relax The Back offers something many other brands simply cannot – access to customers. Every year, Relax The Back produces seasonal catalogs that are sent to tens of thousands of customers across the nation throughout the year. Relax The Back staff spends a lot of time researching the target catalog customer based on their buying habits, income, where they live in relation to our franchise owners’ stores, and much, much more.

“We measure the effectiveness of the catalog through purchases and while it takes about 70 cents to produce a catalog, our franchise owners see an ROI of $7 per customer on average,” says Leanne Mattes, Vice President of Marketing for Relax The Back. “This catalog is one of the best resources we provide to our franchise owners.”

Salesfloor support:

Salesfloor is a software-based technology that allows you and your teams to interact with customers online. Whether a customer has a question, wants to learn about a product, or wants to make a purchase, they can do it all via the Salesfloor software. This will help you to win more business, grow sales, and foster relationships with customers online.


Marketing can be one of the most overwhelming aspects of starting a new business, but with Relax The Back, it’s the opposite. We provide intensive marketing support, including helping you with digital marketing, paid search, SEO, and more. Relax The Back teaches you how to win customer reviews and how to respond to the reviews you get. Relax The Back franchise stores have an average online review score of 4.7 out of 5.0, which is extraordinary for a retail business.


Relax The Back has a corporate online store that benefits our franchise owners. Our franchise owners share in the sales revenue from a website that attracts over 300,000 visits every month.


One of the benefits of franchising with Relax The Back is the access it has to the latest and greatest products available. Relax The Back teams work diligently to ensure that your store has health and wellness products that consumers want to buy. All Relax The Back products are tested so that franchise owners can sell them with confidence. This is why the level of trust in Relax The Back is so high with the customers it serves.

Ongoing coaching & professional development:

As a franchise system, Relax The Back’s sole focus is to help you succeed. Ongoing coaching ensures that your store is hitting your sales and profitability targets, and Relax The Back provides professional development coaching to help you grow as a business owner.

Ready to Open a Relax The Back in Your Community?

If you’re ready to learn more about the Relax The Back franchise opportunity, simply fill out an inquiry form on this site to get started. We can’t wait to see if your dreams can be realized by investing in a Relax The Back franchise.

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