The iconic Relax the Back franchise is part of a booming category that shows no signs of slowing down
Now, more than ever, health and wellness is on the minds of Americans, which is why franchises that serve this sector are poised for lucrative and steady years ahead, as evidenced by a prominent ranking in Entrepreneur magazine.
Every year, Entrepreneur magazine, one of the premier information sources for the franchise industry, reviews the franchises and industries that show the greatest potential for success in the coming year, which are compiled in its much-esteemed “Hottest Franchise” rankings.
“We look at growth – both in the number of franchise units and in the number of new franchisors in a category – and consider what trends are evident both within and without the franchise world,” Entrepreneur wrote in its report. “To an extent, we also listen to the instincts we’ve honed over years of ranking and writing about franchises.”
Indeed, the sectors included in this year’s ranking were highly influenced and in reaction to new, pandemic-fueled needs, such as cleaning and restoration and senior care.
But, of course, atop the list was Health and Wellness, which was recognized as the “Hottest Category for Franchising in 2022.” Indeed, industry studies show the wellness sector now generates more than $4.5 trillion annually, with 8-10% growth rate year over year.
That’s what makes Relax the Back, one of the leading retailers for specialty health and wellness products, so uniquely positioned for success in the upcoming year and beyond. Our business model and services have proven that no matter what’s going on in the world, people are willing to spend money on their health to achieve a sense of well-being and improve their quality of life.
“Relax The Back exists to help people lead better lives – that’s why our brand was founded, and what our franchise owners do every day,” says David Wood, CEO of Relax The Back. “Americans are engaging in an active pursuit of wellness solutions that will help them live a healthier and more productive life. For the past 35+ years, our stores have successfully helped people find the product solutions they need.”
At Relax the Back, our products are dedicated to supporting a healthy lifestyle and improving quality of life. We offer Tempur-Pedic mattresses that promote healthy sleep, massage chairs to recover from injuries and alleviate stress, zero gravity chairs to support a healthy spine and much, much more.
Our franchisees are committed to helping the health of their communities by offering these high-end, high-quality and built to last products that are on the cutting edge of the booming health and wellness market. If ever there was time to join in on the incredible movement toward living a better lifestyle, now is the time to invest in a franchise like Relax the Back, which has proven its viability during the past two years and is poised for future growth.
“Retail is rapidly changing and Relax The Back is perfectly positioned for these times,” says Andrew Cohen, President of Relax The Back. “As a specialty retailer for 35+ years, we continue to experience tremendous client loyalty. Consumers come to us to improve their overall health and wellness and we satisfy their needs through a unique product offering and superior one-on-one personalized experiences. Wellness products can be confusing to purchase, so consumers require a level of education and touch that cannot be easily found online. As a result, our franchise owners build long-lasting client relationships through listening to clients’ needs and goals and then matching them to the perfect product. The post-sale reviews are second to none and reinforce why we are in business and have such a loyal following.”
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