Relax The Back serves the growing need for health and wellness products
The wellness industry is exploding. According to the Global Wellness Institute, the wellness market is now valued at $4.5 trillion, a number that is expected to rise in the coming years.
It’s easy to see why. While already growing rapidly, the global pandemic further emphasized the importance of living and maintaining a healthy lifestyle.
As an essential retailer, Relax The Back health and wellness franchise stores were able to remain open during the pandemic. This led to strong sales for franchise owners who helped fill consumers’ surging demand for products that help them live, work, and sleep healthy. As the wellness market continues to grow, Relax The Back franchise owners are well-positioned for lasting growth as they continue to be the go-to wellness authority in their communities.
We Help People Work From Home
The pandemic dramatically changed our way of life, and overnight, a large percentage of the labor force transitioned to working from home.
Working from home presented new challenges for people used to working in ergonomic office environments. The Wall Street Journal recently published an article entitled, “Your Home-Office Ergonomics Are Still a Mess—Do Something About It,” which emphasized the importance of getting the right office equipment to prevent injuries from occurring.
The publication calls the millions of workers forced to work at home without the proper furniture, “an ergonomic nightmare,” adding that now “wrists tingling, feet sore, employees are now investing in everything from treadmill desks to special footstools in a bid for relief.”
This is a serious problem, as The Wall Street Journal reports that, “left unchecked, ergonomic issues can lead to permanent pain, disability and an inability to work at all.”
Relax The Back helps prevent ergonomic nightmares from happening. During the COVID-19 pandemic, Relax The Back franchise owners were perfectly positioned to help people get the products they needed to work comfortably and safely; as a result, the brand experienced a spike in sales.
“All of our products are focused on delivering health and wellness benefits to clients,” Andrew Cohen says. “During the pandemic, we saw a big increase in consumers shopping for products to help them work from home. This is why our brand recovered so quickly in terms of our sales – we had products that helped people transition into a new working environment.”
Wellness Products are on the Rise
While meditation apps have millions of downloads, books on healthy sleep have become bestsellers, and podcasts that speak at length about the benefits of recovery time from workouts have millions of views, it’s no surprise that products that assist in these areas are also in high demand.
This is why Relax The Back is expanding our scope of products to focus on overall wellness. Offering zero gravity chairs which are ideal for meditation, Tempur-Pedic mattresses to assist in healthy sleep, and massage chairs that contribute to physical recovery, and more, Relax The Back has products that serve a growing consumer need.
“By expanding our product offering, we’re able to be even more relevant to our customers,” Cohen says. “At the same time, we ensure that our franchise owners have products that consumers want to purchase.”
Our Products Do What They Say They’re Going to Do
One of the reasons why Relax The Back has thrived for over 35 years is because it has always delivered on the promise made to clients: offering products that deliver wellness.
All of the products that Relax The Back sells have been carefully vetted by its merchandising team. Relax The Back sources from quality vendors and as a result, franchise owners can sell products with confidence.
“People come to us because they want a better quality of life – and that’s something we take very seriously,” Cohen says. “We only offer high-quality products, and because of that, we’re extremely careful in the vendors we choose. We want our products to last a long time and do exactly what they promise to do. In turn, our franchise owners can take pride in their product offering and their ability to help their clients improve their quality of life.”
Ready to Open a Health and Wellness Franchise?
If you’re ready to learn more about the Relax The Back health and wellness franchise opportunity, fill out an inquiry form on this site, and a member of our team will reach out to you shortly.