Relax The Back Franchise FAQs

Answers to common questions about the Relax The Back franchise opportunity

Below are answers to common questions about the Relax The Back franchise opportunity. If you have additional questions, or want to explore in further detail, fill out an inquiry form on this website and begin a conversation. We can’t wait to hear from you!


What is a Relax The Back franchise?

Relax The Back is an iconic brand in the rapidly growing wellness industry. Founded in 1984, Relax The Back has become the No. 1 specialty retailer in the health & wellness category. With nearly 90 stores in the U.S. and Canada, Relax The Back franchise is a great opportunity for entrepreneurs who are passionate about helping people improve their quality of life.


How much does Relax The Back cost?

The total costs to open a new Relax The Back franchise ranges from $175,331 to $344,381, making Relax The Back one of the most affordable opportunities in the fast-growing wellness industry.


How much is the Relax The Back franchise fee?

The franchise fee for Relax The Back is $29,500.


Do you offer financing?

While Relax The Back doesn’t offer direct access to financing, we do have relationships with third-party vendors who can help you secure access to the funds necessary to open your business. We will provide the names and contact information of financial institutions and franchisees meeting certain requirements may qualify for special funding. Relax The Back is listed on the Franchise Registry, which provides a streamlined process for an SBA-backed loan. We are unable to estimate your ability to secure financing and cannot predict the terms of any such financing. We do not receive payment for assisting you in applying for such financing nor can we guarantee your note, lease, nor other obligations.


How much do I pay in royalties, and how often?

To get you started, Relax The Back has a graduated royalty rate of 2-5% based on adjusted gross sales for the first two years. Starting in your third year of franchise ownership, there is a flat 5% royalty on adjusted gross sales. Royalties are due monthly. Each additional store you own will pay 3% for the first 6 months, 4% thereafter.


What do I pay for advertising and what does that cover?

2% of monthly adjusted gross sales is payable to the National Marketing Fund. The National Marketing Fund covers such items as catalog production and allocation based on sales, maintenance of individual store websites, Facebook, Google pages, and local listing sites. You are required to spend an additional 4% in your local market to drive traffic to your location.


What are the minimum financial requirements to qualify?

The ideal Relax The Back franchisee has a minimum net worth of $500,000 and minimum liquid assets totaling $100,000.


I’ve never owned a retail business before. Do I need experience?

No. Our franchise owners come from a wide variety of professional backgrounds and many had no prior retail experience before franchising with Relax The Back. Our training and support are designed to help entrepreneurs with zero experience in the wellness industry thrive in a specialty retail store that truly helps people.


How long will it take before my Relax The Back store opens?

We estimate 4-12 months from the signing of your franchise agreement. The length of time depends on a variety of factors, including securing the store location you select and its buildout.


Do you offer site selection assistance?

Absolutely. Our Real Estate Manager guides you through site selection and lease negotiation, including on-site real estate visits to tour the market and help find the best location for your new Relax The Back store.


What kind of training and support do you provide?

Relax The Back has one of the most comprehensive training and ongoing support platforms in the entire industry. We help you with everything from site selection, buildout, marketing, professional development, customer service, and much, much more.


Relax The Back has a growing digital storefront. Do franchise owners benefit?

Yes! As e-commerce becomes an increasingly important part of any retail business, Relax The Back recognizes the importance of a multichannel customer experience.  Our digital storefront benefits our franchise owners – most purchases made within your territory will go to you as a franchise owner.


Do you offer a discount to military veterans?

Yes! We believe that our veterans make exceptional entrepreneurs and we honor your service by helping to make our franchise opportunity more affordable. We offer a $10,000 discount to all qualified veterans.


How do I get started?

To learn more about the Relax The Back franchise opportunity, simply fill out an inquiry form on this website, and a member of our team will be in touch with you shortly. We look forward to learning more about you!

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